When people ask me how I choose the right hotel for my clients, I think they expect the answer to involve star ratings, beautiful rooms, or a list of my favorite properties around the world. Those things can matter, but they’re rarely where I start. I’m not usually looking for the best hotel in a destination. I’m looking for the hotel that makes the most sense for this traveler, on this particular trip. Because “nice hotel” means something completely different depending on who you ask. For...

Are European Christmas markets worth it? Alicia shares who will love the experience, when to book, what first-time travelers should expect, and whether a river cruise or land itinerary is the better fit.

Planning a Europe trip? Discover why choosing destinations first often leads to rushed itineraries—and how starting with your travel style creates a more memorable vacation.